Rambla Revolutionizing Retail with Seamless Online-Offline Shopping Experience Powered by Indivara

Jakarta, June 2023 – Indivara Group, one of the largest IT groups of companies in Indonesia and South East Asia region which focuses on consulting, software development, and platform businesses announces that Rambla, the Super Department Store in Indonesia has deployed fully white-labeled Indivara’s O2O e-commerce Platforms integrated with Payment and Loyalty to provide seamless online and offline shopping experiences. Rambla App aims to represent a groundbreaking solution that bridges the gap between online and offline shopping experiences.

Rambla offline store occupies an area of 10,000 square meters (m2) at Mall Kelapa Gading (MKG) 1, Jakarta, and provides several unique value propositions for customers to distinguish Rambla Super Department Store from its competitors. One of its innovations is the convenience of shopping by using Rambla Apps. Customers are able to enjoy online and offline shopping experiences, being able the flexibility of either “pick and drop” or “scan and shop”. For pick and drop, customers can shop and leave their goods at a specially provided shopping lane for the cashier to scan and complete the transaction. Customers don’t need to wait at the cashier and have the option to pick up the shopping list later or have the goods delivered to their residences by Rambla. Scan and Shop allows customers just scan the item and pay directly in the apps without the need to go to the cashier and just pick up their groceries. Queuing in front of the cashier is no longer needed, really a time saver.

In today’s digital age, the retail industry is undergoing a transformative shift, with e-commerce platforms gaining immense popularity. However, despite the convenience they offer, online shopping experiences often lack the personalized touch and sensory engagement of traditional brick-and-mortar stores. Understanding the need for a harmonious blend of online and offline retail, Rambla Apps emerges as a game-changer, revolutionizing the way consumers interact and shop by providing a seamless shopping experience that bridges the gap between virtual and physical realms.

“Thanks to Pak Jusuf and Indivara team, Rambla Apps has completely transformed our retail operations by seamlessly merging the online and offline shopping experiences. With its virtual storefronts, real-time inventory sync, scan, and shop are also integrated with various payment methods. The platform empowers us to provide a truly personalized and convenient retail journey, allowing customers to effortlessly transition between online browsing and in-store visits. In the future, data-driven insights provided by Rambla Apps will also revolutionize our decision-making processes, enabling us to optimize inventory management and tailor our marketing strategies. Rambla Apps has truly set a new standard for retail, and we are thrilled to be a part of this innovative revolution”, said Herman Nagaria, President Director of PT Star Maju Sentosa the holding company of Rambla Super Department Store at the launching event of Full Features of Rambla.

Rambla Apps is a cutting-edge e-commerce solution that aims to create a unique synergy between online and offline shopping experiences. Developed by a team of tech enthusiasts and retail experts, this platform combines the convenience of online browsing and purchasing with the tactile and interactive nature of traditional in-store shopping. By seamlessly integrating these two realms, Rambla Apps offers consumers an unparalleled retail experience that maximizes convenience, personalization, and satisfaction.

“At Indivara Group, we envisioned our fully white-labeled O2O e-commerce platform as a transformative solution to bridge the gap between online and offline shopping experiences. Our goal was to create a platform that seamlessly integrates the convenience of e-commerce with the sensory engagement of traditional retail. We are proud to partner with PT Star Maju Sentosa by developing Rambla apps and are excited about its continued impact in revolutionizing the retail industry”, said Jusuf Sjariffudin President and CEO of Indivara Group.

Rambla Apps represents a groundbreaking solution that bridges the gap between online and offline shopping experiences, revolutionizing the retail industry. By combining the convenience of e-commerce with the sensory engagement of physical stores, this innovative platform offers consumers a seamless and personalized retail journey. With the ability to reach a wider audience, provide a consistent omnichannel experience, and leverage data-driven insights, Rambla can enhance customer engagement, increase sales, and foster long-term loyalty.